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Example ofLeadership Law #11: The Law of the Inner Circle

Arts, Entertainment & Sports

Legacy and the Law of the Inner Circle

James Kerr on the culture of the New Zealand All Blacks.

A tight, bright circle orbits the center. It determines how far the outer circles reach.
Leadership Law #11

The Law of the Inner Circle: A leader’s potential is largely shaped by those closest to them.

4 min read7 sectionsSituationLink to the law
Contents

The book "Legacy" by James Kerr, which examines the culture and leadership of the New Zealand All Blacks – the most successful rugby team in history – is an outstanding example of The Law of the Inner Circle. This law states that a leader's success depends heavily on the quality of the people who surround them. "Legacy" shows how the All Blacks maintain a strong team culture and a high level of performance by deliberately shaping and nurturing their "inner circle." The New Zealand All Blacks are the most successful rugby team in history and a symbol of dominance, unity, and excellence. Here are their most important achievements:

A tight circle of fifteen dots surrounds a golden spiral – like the strong team culture of the All Blacks in “Legacy”.
A tight circle of fifteen dots surrounds a golden spiral – like the strong team culture of the All Blacks in “Legacy”.
Three-time Rugby World Cup champions (1987, 2011, 2015)
A unique achievement that underlines their global dominance.
Highest win rate
With a win rate of over 77%, they dominate international rugby.
The haka as a signature
The traditional Māori dance before every match symbolizes pride and cultural identity.
The "No Dickheads" rule
The All Blacks emphasize humility, teamwork, and personal responsibility. This philosophy is a cornerstone of their success
Iconic players
Legends like Richie McCaw, Dan Carter, and Jonah Lomu have shaped the sport.
A unique team culture
Values such as humility, teamwork, and continuous improvement inspire people worldwide.
A global role model
Their philosophy and leadership are admired by teams and leaders around the world.

Selecting the right team members

Situation
The All Blacks place great emphasis on players who bring not only physical ability but also the right attitude, character, and team spirit. They deliberately select players who share the team's values and can contribute to the culture.
Link to the Law
The quality of the inner circle is decisive for success. The All Blacks select players based on their character traits and their ability to strengthen the team, thereby effectively putting this law into practice.

Shared values and culture

Situation
The All Blacks live by clearly defined values such as humility, excellence, and responsibility. These values run through every aspect of the team and shape the players' decisions and behavior.
Link to the Law
An effective inner circle must share common values and a common vision. The All Blacks' values create a strong foundation that connects all members and enables success.

Leading by example

Situation
At the All Blacks, the players themselves take responsibility for the team culture. One example is the tradition of "sweeping the sheds," in which the players clethe locker room themselves after every match. This gesture shows humility and emphasizes that no one is above the team.
Link to the Law
The inner circle should reflect the leader's values and vision. The All Blacks foster a culture in which all players take responsibility and reinforce the culture by leading through example.

Fostering excellence

Situation
The All Blacks constantly strive to get better. They foster a growth mindset and expect every team member to give their best and continually improve.
Link to the Law
Members of the inner circle must continually develop. The All Blacks foster a culture of excellence that ensures the team always stays at the highest level.

Trust and respect

Situation
The All Blacks build their team on mutual trust and respect. This foundation allows players to communicate openly and give constructive feedback without endangering team dynamics.
Link to the Law
An effective inner circle is held together by trust and respect. The All Blacks nurture these values to ensure a stable and high-performing team dynamic.

The role of leaders

Situation
Within the All Blacks, there are key players and leaders who not only excel on the field but also embody and pass on the team culture. These leaders are crucial to preserving the team's values and integrating new players.
Link to the Law
Leaders must actively shape the quality and dynamics of their inner circle. The All Blacks recognize the importance of leaders and use them to maintain the team culture.

Long-term success through culture

Situation
For decades, the All Blacks have managed to remain one of the most successful teams in the world. This success is based on their ability to preserve and pass on their culture and values through their inner circle.
Link to the Law
A strong inner circle enables sustainable success. The All Blacks use their strong team and culture to remain successful across generations.
Key takeaways

Key lessons from "Legacy" regarding the Law of the Inner Circle

  1. Choose character over talentThe All Blacks prioritize team spirit and values over purely technical ability.
  2. Shared values uniteThe team culture is based on clear values that all members share and embody.
  3. Leading by example is crucialLeaders and players take responsibility and live out the team's values.
  4. Constant striving for excellenceThe All Blacks foster a growth mindset and demand continuous improvement.
  5. Trust strengthens the foundationRespect and trust form the basis for effective teamwork.
  6. Make use of leadersKey players help preserve and pass on the team's culture and values.
  7. Culture as a success factorA strong inner circle secures long-term success and stability.
Summary

The book "Legacy" by James Kerr is a vivid example of The Law of the Inner Circle. The All Blacks show how a carefully selected inner circle, built on shared values, trust, and excellence, secures an organization's long-term success. Their culture of responsibility, respect, and continuous improvement is a model that leaders in any field can adapt.

Back to the basics

Find out what is behind the Law of the Inner Circle – with explanation, animation and the result from the study.

Source: John C. Maxwell, The 21 Irrefutable Laws of Leadership · More about the origin

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