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03Leadership Quality

Commitment

Without commitment, no one can become an outstanding leader.

Hill after hill, without knowing what lies beyond: the line keeps going.
In short

Without commitment, no one can become an outstanding leader.

Commitment releases energy: those who bind themselves firmly to a goal keep going even when setbacks, failures, or hard circumstances come.

In depth

The quality in detail

Four steps through the quality: understand, check, connect, apply. Open any topic to read more.

The core messageWhat the quality means – and what it doesn’t
At its core

Commitment means holding on to a goal and to your promises, even when it gets hard. People follow you when they see that you stay the course.

It does not mean
That you have to hold on to every goal at any price. If you commit to the wrong goal, persistence does damage.
That commitment is a feeling. It shows in what you do, especially when the enthusiasm fades.
Strictly speaking
It is well documented that commitment to a goal is what allows demanding goals to raise performance. But this has been studied mainly among employees in general, hardly among leaders themselves.
The “no one” in the core statement is a sweeping claim without evidence. Commitment is a necessary condition, not a sufficient one – and it needs teachability so that loyalty does not turn into stubbornness.
Applies to
Every task that takes stamina: the project at work, building up a church over years, volunteering in a club, marriage and family, and personal resolutions.
The explanationFor a boxer, it means getting back up after a knockdown.

For a boxer, it means getting back up after a knockdown.

For a soldier, climbing the next hill without knowing what lies beyond. For anyone who carries responsibility, taking others toward new goals with courage and hope.

Commitment shows not in words but in having been proven. Those who visibly stand by their goal motivate and attract people – provided the goal is worth it and is honestly reviewed.

The signs3 signs the quality is present · 3 that it is missing
The quality is present
  • You hold on to the vision when the first setback comes, and you tell those involved openly why.
  • What you promise, you do – and if not, you get in touch before others have to ask.
  • You regularly check whether the goal is still right, and you change the route without lightly abandoning the goal.
The quality is missing
  • You start many projects with enthusiasm and let them quietly fizzle out as soon as they get tough.
  • The people around you wait to see whether a new announcement is meant seriously this time – in larger organizations, every new initiative is seen as the next one that will pass.
  • You demand commitment to goals for which you yourself risk nothing.
The research4 sources: 2 theories, 2 meta-analyses · 1988–2002 · with the limits of the research
4 sources1988–2002 period2 Theories2 Meta-analyses
Support from research
  1. low
  2. moderate
  3. high

Moderate – Organizational and goal commitment.

  1. 1988
    Theory
    Edwin A. Locke, Gary P. Latham & Miriam Erez

    What creates goal commitment: authority, trust, participation, expectancy.

  2. 1991
    Theory
    John P. Meyer & Natalie J. Allen

    Three components: affective, continuance and normative commitment.

  3. 1999
    Meta-analysis
    Howard J. Klein et al.

    Goal commitment is a prerequisite for difficult goals to raise performance.

  4. 2002
    Meta-analysis
    John P. Meyer et al.

    Affective commitment is most strongly associated with performance, attendance and citizenship behavior.

Where the research reaches its limits

Organizational and goal commitment are well supported, mostly among employees in general. The leader’s own commitment has rarely been studied; “no one” is not supported.

The originJohn C. Maxwell · “Commitment”
  1. 1999
    OriginJohn C. Maxwell

    The 21 Indispensable Qualities of a Leader, Quality 3

    • CommitmentIn essence: Commitment separates those who act from those who only dream.
  2. today
    WEGVISOR: Commitment

    The WEGVISOR version is called the “Quality of Commitment”, with the core statement “Without commitment, no one can become an outstanding leader.” Goal commitment is well documented, but the commitment of leaders themselves has rarely been studied – so the “no one” should be read as a deliberate overstatement.

More about the origin

The related qualities and lawsQ06 Courage · Q21 Vision · L04 Navigation · L15 Victory

Commitment is often tested only in the moment of fear. Courage makes sure you stand by your promise then.

A vision gives commitment its goal; commitment gives the vision its credibility. People follow a picture only if you visibly stand up for it.

A plan makes commitment concrete. If you commit without planning the route, you use up your stamina on avoidable obstacles.

Refusing to accept defeat as the end is commitment lived out. Both tip into stubbornness once you stop checking whether the goal is right.

The action points5 stages of growth – from first awareness to passing it on
  1. Become aware Write down one promise or plan you recently let drop quietly, and ask yourself honestly at what moment you stopped and why.
  2. Lay the foundations This week, tell one person a goal with a fixed date that you commit to with no back door, and decide: when it gets hard, I will take the next small step that same day.
  3. Make it a habit Keep a list of your open promises and plans, review it every Friday, and each week finish one that you would otherwise have left lying.
  4. Deepen deliberately Take the goal where you are facing a setback right now, name the sacrifice it demands of you, and ask two people who see it how they can tell whether you are really sticking with it.
  5. Pass it on This month, tell a colleague, a mentee or your group a story of your own about setback and perseverance; if you lead leaders yourself, agree how you make commitments visible and keep them across your areas, even when you are not there.

The self-assessment shows you which step fits you right now

The reflection questions5 questions for you or a conversation with others
  1. Which promise did I last let drop without a word?
  2. How can the people I work with tell that I am truly committed to our goal?
  3. When did I last hold on to a goal although it was uncomfortable – and when would I have done better to let go?
  4. Which project am I starting right now – myself or in my area – without being ready to pay the price for it?
  5. How do I tell the difference in myself between loyalty to a goal and stubbornness?

Take your time with one question. Write down your answer – or talk it over with someone you trust.

The picture to rememberHill after hill, without knowing what lies beyond: the line keeps going.
  1. Hill after hill, without knowing what lies beyond: the line keeps going.
Examples

Commitment in practice

From the different spheres of society.

Business

Michael Leiters and the Quality of Commitment

The Porsche CEO stands by a commitment to the workforce while parent company Volkswagen enters an open collective bargaining conflict. Two paths through the same crisis.

CommitmentBuy-InSolid Ground
Arts

Movie – The Odyssey and the Law of Navigation

Odysseus is regarded as the great strategist of antiquity. According to the critics, Christopher Nolan’s film shows him as a man who loses his course for a time.

NavigationCommitment
Business

Jensen Huang and the Quality of Vision

For years, Jensen Huang invested in a computing platform for which there was no market yet. Later it became the foundation of the AI boom.

VisionCommitment
Family

Series – Lockerbie and the Quality of Commitment

A father loses his daughter in the Lockerbie bombing. The series tells how he holds on to one question for decades: what really happened?

CommitmentCourage
FaithGovernment

Notre-Dame and the Law of Navigation

Five years to rebuild a burnt-out cathedral was considered barely achievable. The project leadership met the deadline because it planned backwards from the goal.

NavigationCommitment
Government

Leonidas I

The King of Sparta and his stand at Thermopylae, 480 BC.

CommitmentCourage
Government

Rosa Parks

Her tireless dedication to the fight against racial segregation.

CommitmentCourage
ArtsEducation

Movie – Remember the Titans

Coach Herman Boone forges individuals into a team – with dedication and determination.

Commitment
Arts

Ralf Rangnick and the Quality of Commitment

Shortly before Euro 2024, FC Bayern wanted Ralf Rangnick as coach. He stayed with Austria's national team – and led it to its first World Cup since 1998.

CommitmentFocus
Government

Wolfgang Schäuble and the Quality of Servanthood

Wolfgang Schäuble was a member of the German Bundestag for 51 years. His path shows what it means to serve an office and an institution.

ServanthoodCommitment
Education

Katalin Karikó and the Quality of Commitment

For decades Katalin Karikó found hardly any funders for her mRNA research. She stuck with it anyway – and received the Nobel Prize in 2023.

CommitmentPassion
GovernmentEducation

J. F. Kennedy – To the Moon and Back

The vision of landing a man on the moon and returning him safely.

Big MoCommitmentVision
FAQ

Questions about Commitment

What is the leadership quality of commitment?

Without commitment, no one can become an outstanding leader. Commitment releases energy: those who bind themselves firmly to a goal keep going even when setbacks, failures, or hard circumstances come.

What is the original name?

In the original it is called “Commitment” and comes from John C. Maxwell’s book “The 21 Indispensable Qualities of a Leader.”

What are examples of the quality of commitment?

For example: Michael Leiters and the Quality of Commitment, the film The Odyssey and the Law of Navigation, Jensen Huang and the Quality of Vision, Series – Lockerbie and the Quality of Commitment. 12 examples in total.

Source: John C. Maxwell, The 21 Indispensable Qualities of a Leader · More about the origin

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