Leadership
Blog
  1. Home
  2. Leadership Qualities
  3. Character
01Leadership Quality

Character

Character is the solid foundation of every leader.

The storm sweeps in from the left. The house on the rock stands firm.
In short

Character is the solid foundation of every leader.

If the foundation is made of sand, the house will struggle to survive life’s storms. If it is made of rock, you can build a stable house on it.

In depth

The quality in detail

Four steps through the quality: understand, check, connect, apply. Open any topic to read more.

The core messageWhat the quality means – and what it doesn’t
At its core

Anyone who leads needs a solid foundation of values that words and deeds match. Everything you build as a leader rests on this foundation.

It does not mean
That you have to be flawless. Character also shows in how you own your mistakes and make them right.
That crises are what form character. Above all they reveal what is already there – it is formed in the many small decisions beforehand.
Strictly speaking
The evidence is strong that the perceived match between words and deeds is linked to trust, commitment and performance. What is usually measured is how others experience your integrity, not character itself.
“Every leader” goes too far: people without a settled character find followers too. Character establishes trust, but it does not make you effective on its own – competence is part of it.
Applies to
Every situation in which others rely on you: negotiations and personnel matters, the board or committee, volunteer work in church and club, being a mother or father, and decisions that nobody sees.
The explanationWhat the quality means and why it matters

“Never, for the sake of peace and quiet, deny your own experience or convictions.” – Dag Hammarskjöld, UN Secretary-General and Nobel Peace Prize laureate

Crises don’t necessarily make character – they reveal it. They are like an unfamiliar crossroads: either a person stays true to themselves, or they make rotten compromises.

The signs3 signs the quality is present · 3 that it is missing
The quality is present
  • You keep your commitments even when it costs you something.
  • You say the same thing in private as you do in the larger group.
  • When you make a mistake, you raise it yourself before others discover it.
The quality is missing
  • You adjust your convictions depending on who happens to be in the room.
  • Rules you set for others apply to you only with exceptions.
  • For the sake of peace you agree to things you think are wrong – with superiors, on a committee or in your own group.
The research5 sources: 2 theories, 2 meta-analyses, 1 review · 2002–2015 · with the limits of the research
5 sources2002–2015 period2 Theories2 Meta-analyses1 Review
Support from research
  1. low
  2. moderate
  3. high

High – Integrity and alignment of words and deeds (Behavioral Integrity); leader character.

  1. 2002
    Theory
    Tony Simons

    Behavioral Integrity: perceived alignment of words and deeds.

  2. 2002
    Meta-analysis
    Kurt T. Dirks & Donald L. Ferrin

    Trust in the leader is associated with perceived integrity.

  3. 2007
    Review
    Michael E. Palanski & Francis J. Yammarino

    Clarifies the inconsistent meanings of integrity in leadership research.

  4. 2011
    Theory
    Sean T. Hannah & Bruce J. Avolio

    Where leader character is to be located and how it can be studied.

  5. 2015
    Meta-analysis
    Tony Simons et al.

    Behavioral Integrity is associated with follower trust, commitment and performance.

Where the research reaches its limits

What is measured is mostly perceived integrity, not character as such.

The originJohn C. Maxwell · “Character”
  1. 1999
    OriginJohn C. Maxwell

    The 21 Indispensable Qualities of a Leader, Quality 1

    • CharacterIn essence: Be like a rock – your character is what others can build on.
  2. today
    WEGVISOR: Character

    The WEGVISOR version calls character the solid foundation of every leader in its core statement and contrasts the house built on rock with the house built on sand. Research mainly supports the match between words and deeds; in doing so it measures how others perceive a leader’s integrity.

More about the origin

The related qualities and lawsL06 Solid Ground · L07 Respect · Q06 Courage · L21 Legacy

Character is the source of trust. If you reliably stand by your values, you create the solid ground on which others follow.

In the long run you earn respect not only through ability but through your stance. Character makes your strength trustworthy.

Character often only shows when it takes courage to stand by your convictions. Without courage it remains invisible.

What you pass on is more than knowledge. Successors adopt your stance – for better and for worse.

The action points5 stages of growth – from first awareness to passing it on
  1. Become aware This week, watch for one moment when you say or do something other than what you think just to keep the peace, and note it down that evening without judging it.
  2. Lay the foundations Write down three of your own values and resolve: if I come under pressure this week to act against one of them, I will say openly what I stand for.
  3. Make it a habit Every evening, note in three lines where your actions matched your values and where they didn't, and every Friday draw one concrete consequence for the week ahead.
  4. Deepen deliberately Ask two people who have seen you under pressure for an honest example of when your behaviour didn't match your words, and put exactly that right.
  5. Pass it on This month, agree shared values with the people you work with as the yardstick for decisions – in a team, a project or volunteer work – and explicitly ask them to measure you against it and to speak up when you fall short.

The self-assessment shows you which step fits you right now

The reflection questions5 questions for you or a conversation with others
  1. Where are my words and my actions currently out of step – in myself and in what I tolerate in others?
  2. Which commitment did I last break, and did I address it openly?
  3. In which decision did I act against my conviction for the sake of peace?
  4. What would the people I work with say about my reliability if they were free to be honest?
  5. Which small habit shapes my character more than I would like?

Take your time with one question. Write down your answer – or talk it over with someone you trust.

The picture to rememberThe storm sweeps in from the left. The house on the rock stands firm.
  1. The storm sweeps in from the left.
  2. The house on the rock stands firm.
Examples

Character in practice

From the different spheres of society.

Government

Navi Pillay and the Quality of Character

South African jurist Navi Pillay receives the 2026 Nobel Peace Prize. For six decades her life has followed the same standard.

CharacterCourage
Government

A Minister's Dismissal and the Law of Respect

In July 2026, the German Chancellor dismisses his transport minister without a successor in place. Three days show how respect is lost and how it is won.

RespectCharacter
MediaBusiness

Series – The Boys and the Quality of Character

Homelander is the most powerful superhero in the world and the face of a corporation. The series shows what power and image do when character is missing.

CharacterSecurity
Arts

Movie – Federer: Twelve Final Days and the Law of Legacy

Twelve days between the retirement announcement and the last match. The documentary shows that what remains of a career is, above all, relationships.

LegacyCharacter
BusinessGovernment

Movie – Schindler’s List

Oskar Schindler’s path from opportunist to rescuer of more than 1,200 people.

ResponsibilityCharacter
Government

George Washington and the Quality of Character

His decision not to seek a third term strengthened the young democracy.

Character
Education

Socrates and the Quality of Character

Better to accept death than betray one’s own principles.

Character
Arts

Movie – Dune: Part Two and the Law of Buy-In

Paul Atreides wins over an entire people. The film shows what happens when buy-in rests on a belief that the leader exploits.

Buy-InCharacter
Arts

Roger Federer and the Quality of Character

A career that shows character is the foundation of greatness.

Character
FAQ

Questions about Character

What is the leadership quality of character?

Character is the solid foundation of every leader. If the foundation is made of sand, the house will struggle to survive life’s storms. If it is made of rock, you can build a stable house on it.

What is the original name?

In the original it is called “Character” and comes from John C. Maxwell’s book “The 21 Indispensable Qualities of a Leader.”

What are examples of the quality of character?

For example: Navi Pillay and the Quality of Character, A Minister's Dismissal and the Law of Respect, Series – The Boys and the Quality of Character, the film Federer: Twelve Final Days and the Law of Legacy. 9 examples in total.

Source: John C. Maxwell, The 21 Indispensable Qualities of a Leader · More about the origin

Your next step

Make leadership effective – together with WEGVISOR

Reading changes your thinking. Applying changes your results. Choose how you want to continue.

Request a place in the Leadership Group

We’ll get back to you with the next dates and all the details.

You came from: Character.