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09Leadership Quality

Generosity

Few things win people over more than a leader’s generosity.

The center gives away its gold. Whoever receives it begins to shine.
In short

Few things win people over more than a leader’s generosity.

True generosity comes from the heart and permeates every area of life: how you handle time, money, abilities, and values.

In depth

The quality in detail

Four steps through the quality: understand, check, connect, apply. Open any topic to read more.

The core messageWhat the quality means – and what it doesn’t
At its core

Generosity wins people over because they sense that you are there for them and not just for yourself. Sharing time, knowledge, recognition and resources earns trust.

It does not mean
That generosity is mainly about money. Your time, your attention and the praise you grant others often count for more.
That you should give in order to win people over. Giving to get something back is calculating, and people notice.
Strictly speaking
It is documented that groups grant more status and influence to people who give a lot to the community. It is also documented that giving very often without anything in return can reduce your own performance.
“Few things” does not mean “nothing”: generosity is a strong factor among several and needs wisdom, so that you are not exploited or don’t wear yourself out.
Applies to
Every area of life: the boss who credits successes to the team, the church leader who has time for individuals, the club president who opens up her network, and parents who give their undivided attention.
The explanationIt is a deeply rooted attitude that wants to do something for others, not for yourself.

It is a deeply rooted attitude that wants to do something for others, not for yourself.

That is why people are more likely to trust generous people, with or without a leadership role. It does not work as a technique: whoever gives in order to win people over is no longer generous.

Developing generosity starts with developing gratitude. If you are dissatisfied with what you have, you will find it hard to give anything away.

The signs3 signs the quality is present · 3 that it is missing
The quality is present
  • You pass on recognition publicly and name the people who made the success possible – even when they work two levels below you.
  • You share knowledge, contacts and opportunities, even when you gain nothing from it yourself.
  • You take time for people who cannot give you anything back.
The quality is missing
  • Shared successes show up in your reports as your own.
  • You hold back information because it secures you an advantage – even over other areas of the same organization.
  • You give only where you expect something in return, and you keep a mental tally.
The research4 sources: 3 primary studies, 1 meta-analysis · 2003–2009 · with the limits of the research
4 sources2003–2009 period3 Primary studies1 Meta-analysis
Support from research
  1. low
  2. moderate
  3. high

Moderate – Generosity, status and citizenship behavior.

  1. 2003
    Primary study
    Francis J. Flynn

    Generosity raises status; productivity depends on the frequency of exchange.

  2. 2006
    Primary study
    Charlie L. Hardy & Mark Van Vugt

    Those who give most to the group receive the highest status.

  3. 2009
    Primary study
    Robb Willer

    Groups reward public-good contributions with status, influence.

  4. 2009
    Meta-analysis
    Nathan P. Podsakoff et al.

    Citizenship behavior is associated with performance ratings and with organizational outcomes.

Where the research reaches its limits

Generosity raises status and standing. “Nothing convinces more” is a superlative without evidence; frequent giving without return can lower one’s own productivity.

The originJohn C. Maxwell · “Generosity”
  1. 1999
    OriginJohn C. Maxwell

    The 21 Indispensable Qualities of a Leader, Quality 9

    • GenerosityIn essence: Your candle loses nothing when it lights another.
  2. today
    WEGVISOR: Generosity

    The WEGVISOR version, the “Quality of Generosity”, takes up Maxwell’s idea in the core statement “Few things win people over more than a leader’s generosity” without claiming an absolute superlative. That generosity strengthens status and influence is supported; but giving without any limit can harm you yourself.

More about the origin

The related qualities and lawsL13 Addition

Generosity is the attitude, adding value is the effect. Giving gladly serves others and makes them stronger than they would be without you.

The action points5 stages of growth – from first awareness to passing it on
  1. Become aware This evening, write down three things you are grateful for and one person who once generously gave you their time or knowledge.
  2. Lay the foundations This week, deliberately share something with one specific person, whether time, knowledge or recognition, without expecting anything in return or mentioning it later.
  3. Make it a habit Reserve a fixed half hour every week to support someone around you in their growth, and begin it with specific thanks for something they achieved.
  4. Deepen deliberately Give deliberately when it costs you something: hand someone else a success or a stage that would be yours by right, and ask two people you work closely with where they would like you to be more generous.
  5. Pass it on Create a fixed monthly ritual with the people you work with, whether team, project group or volunteers, in which everyone shares knowledge and recognises achievements, and rotate responsibility for it.

The self-assessment shows you which step fits you right now

The reflection questions5 questions for you or a conversation with others
  1. To whom did I give something this week without expecting anything in return?
  2. Whose contribution did I last allow to look like my own?
  3. What am I holding back – knowledge, contacts, resources – although it would help others?
  4. What am I grateful for – and how does that show in the way I handle time and money?
  5. Where do I give so much that I neglect myself or my family?

Take your time with one question. Write down your answer – or talk it over with someone you trust.

The picture to rememberThe center gives away its gold. Whoever receives it begins to shine.
  1. The center gives away its gold.
  2. Whoever receives it begins to shine.
FAQ

Questions about Generosity

What is the leadership quality of generosity?

Few things win people over more than a leader’s generosity. True generosity comes from the heart and permeates every area of life: how you handle time, money, abilities, and values.

What is the original name?

In the original it is called “Generosity” and comes from John C. Maxwell’s book “The 21 Indispensable Qualities of a Leader.”

What are examples of the quality of generosity?

For example: Dieter Schwarz and the Law of Addition, Taylor Swift and the Quality of Generosity, the film Pay It Forward, Give First. 5 examples in total.

Source: John C. Maxwell, The 21 Indispensable Qualities of a Leader · More about the origin

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